Tracking Setup
Your ads are optimising on bad data. Fix the tracking first.
GA4, Google Ads conversions, the Meta Pixel and Conversions API, and Consent Mode v2 set up properly, with a cookie banner that actually controls them. Every event checked against real orders, so the numbers in your ad accounts match the numbers in your bank.
EnquireWhat happens after you pay
- Day 0
You
Pay and grant access
Site, Google Ads, Meta, analytics and tag manager.
- Days 1–2
James
Audit every tag
Real test orders traced through every platform.
- Days 3–5
James
Rebuild
GA4, Google Ads, Pixel with Conversions API, and consent.
- Day 6
You
Place a test order
So we can trace it from click to dashboard.
- Day 7
James
Verify and document
A one-page map of what's tracked, where and why.
Sound familiar?
- GA4, Shopify and Meta all report different sales numbers.
- Purchases are missing, or counted twice.
- You're not sure your cookie banner does anything.
- Ad performance dropped and nobody can say why.
Audit
Every tag, pixel and event on the site checked against real test orders. What's missing, duplicated or firing without consent.
Rebuild
Clean GA4 and Google Ads setup, Meta Pixel with Conversions API and deduplication, Consent Mode v2 and a compliant banner.
Verify
Test purchases traced from click to dashboard, and a one-page map of what's tracked, where, and why.
What you get
- GA4 and Google Ads conversions rebuilt
- Meta Pixel and Conversions API, deduplicated
- Consent Mode v2 and a working cookie banner
- Checked against real test orders
When it’s done
Numbers you can trust, ad platforms that learn from real purchases, and consent handled properly.
Questions
Is server-side tracking included?
Meta Conversions API is included. A full server-side tag manager setup is quoted separately when your volume makes it worth the running cost.
Will this make me GDPR compliant?
It sets up consent and tracking properly, which is a large part of it, but compliance also depends on your privacy policy and how you use data. I'll flag anything outside the build.
Which platforms do you set it up on?
Shopify, WordPress and Squarespace, plus custom sites that use Google Tag Manager. Squarespace limits some server-side options, and I'll say up front what's possible on yours.
