Google Search
Invisible on Google, or paying too much to be seen. Both fixable.
Paid and organic search, managed together by one person. Campaigns built and tuned every month, and the SEO work done alongside so you gradually pay less for the same customers.
EnquireSound familiar?
- Competitors outrank you for your own product names.
- Cost per click keeps climbing and nobody can explain why.
- You've never seen a search-terms report.
- The SEO 'plan' is a spreadsheet nobody has opened since March.
Build
Campaigns structured around how people actually search for you. Negatives, bids and budgets set by hand, not left to 'smart' defaults.
Fix
On-page and technical SEO each month: titles, speed, structure, indexing, internal links. The unglamorous work that compounds.
Report
Spend, return and next moves, monthly, in plain English. Landing-page recommendations included when the data points at the site.
What you get
- Campaign build, bidding and negatives
- On-page SEO and technical fixes each month
- Landing-page recommendations
- Monthly report: spend, return, next moves
When it’s done
A search channel you understand and can see paying for itself. Management fee only; ad spend goes to Google directly and stays visible to you.
Ad spend billed to you by Google. Not included.
Questions
Is there a minimum ad spend?
No fixed minimum, but below roughly £1,000 a month the data gets thin. I'll tell you if the budget won't teach us anything.
Why a three-month minimum?
Search takes a few weeks to learn and SEO takes longer to show. Three months is the honest minimum to judge either.
